Jessica Alba's The Honest Company is being sued for falsely labeling products "natural" when they're not. I'm not sure how successful this will be, since my understanding is that there's no regulation of the term "natural" - because how would you define that, when it comes to cosmetics? The fact that it's such an empty, slippery term is why it's so annoying (and so useful to advertisers). Is a surfactant derived from coconut oil (cocamidopropyl betaine, once of the ingredients targeted in the lawsuit) natural or not? Coconuts are natural, but the ingredients extracted from them might have been made in a lab (gasp!). And so forth.
This particular lawsuit, which you can read about here, is claiming that the company uses synthetic preservatives (well, good) and surfactants, and that their sunscreen is ineffective (more here).
What do you think? On the one hand, I am irritated by all this natural=better marketing, but on the other hand, stuff should have fucking preservatives in it, so let's not sue companies for being responsible and safe.