Guys
Guys
GUYSSSSSSSSSSSSSSSSSSSSS
It's fall! Which means salted caramel mochas at Starbucks! And crunchy leaves! And gallivanting around in stolen hoodies!
And it also means it's October, a.k.a. Breast Cancer Awareness Month, a.k.a. BUY ALL THE PINK SHIT MONTH.
When I had my new employee orientation at The Cosmetics Company That Shall Not Be Named, my boss told us that the slogan for our company was: "Be A Force of Beauty". She then asked us what we thought being a "force of beauty" meant.
The answers were pretty standard: Empowering women by making them feel better about themselves. Using beauty for good. Making women feel great about themselves. Etc. When I mentioned chemotherapy patients wearing lipstick to their treatments, the room got really quiet. My manager then went on and explained that if we were all "forces of beauty" for our store, our sales would increase, and we'd get more hours. She went on to talk about "plus-one selling" and different tactics in order to convince people to increase sales.
Being a "force of beauty" roughly translated to "convincing women to buy more beauty shit". Which are not the same things.