"Nice Girls Who Like Stuff": Analysis of beauty vloggers and their business models (from The Hairpin)

This is an interesting article that I meant to link to months ago and just found in my drafts folder. It talks about the inoffensive homogeneity that defines the most popular YouTube beauty gurus and how they perfect that formula to make big, big bucks (or big truckloads of free swag).

Seems especially pertinent now with the news that Zoella's book is breaking records for sales.

Apparently today is my blog's second birthday

I don't have a giveaway to do or anything, since I did that a couple of months ago. But I do want to say thanks to anyone who's still reading. I've been having fun!