Here's what she says about it.
I'm too weary of hashtag campaigns to form a truly coherent opinion on this, so why don't you tell me what you think?
Here are my scattered thoughts: lots of women who don't want to wear makeup already don't wear makeup. But it's shitty that other women, especially but not exclusively public figures, who don't want to wear makeup feel pressured to do so when their male counterparts don't. I totally agree that makeup should not be a requirement and that it's no fun if you're just wearing it because you think you aren't good enough or won't be treated properly without it. I understand that pressure myself. It's especially shitty for girls in middle school and high school who are still figuring out who they are.
(Also, isn't it nice that someone can feel good about how her face looks without makeup when she has a professional photographer and excellent lighting?)
But people--women and men--wear makeup for a lot of other reasons besides "covering up," and there's something troubling, I think, about suggesting that someone who wears makeup must be insecure or fake or hiding something. It's that whole "take her swimming on the first date" bullshit, which is a strange sentiment coming from a woman who says in her essay that she is sick of the judgement of other women.
It's fine as a personal choice, and the desire to connect with other people who feel the same way makes sense. But the idea that #nomakeup needs to be a social movement ("revolution") is where she loses me.