So Jezebel has a new . . . sub-blog? What do we call these things? A beauty section? Anyway, it's called millihelen (which I don't think is as clever as they think it is). I was kind of excited when it started because, despite having lots of ambivalence about Jezebel in general, I do want more fun beauty blogs to read. They have a regular feature where people go to the mall in the area where they live and ask for a makeover in the most popular local style. It's cool, especially when people are living away from home and you get to see what some international trends are like. Even if nearly every single person who gets a makeover is like, "Oh, I almost never wear makeup! It's so weird to have all this paint on my face." Please.
A lot of the articles/comment sections seem to involve mocking people for wearing too much makeup, which I'm not really on board with and just seems fucking weird on a beauty blog. Like this story today, which literally encourages commenters to make fun of "lip contouring," as though it is some new abomination that Instagram is forcing us all to do. Whatever your thoughts about how realistic contouring is for normal humans: first of all, I remember reading about tricks like this in YM or Seventeen or whatever in the 90s, so it's hardly new. Second, it's pretty clear that people who do extreme makeup like this on Instagram are doing it because they think it's fun. It's a hobby. And they do tutorials for other people who also think it's fun. I don't think anyone is suggesting that ordinary people who do not put makeup on themselves as a hobby MUST contour their lips to meet basic beauty standards, even if Kylie Jenner's lips are trending. Why exactly do we need to mock people for experimenting with makeup and posting photos of it, again?
Am I missing something? What do you think about Instagram makeup, or lip contouring, or millihelen, or Jezebel in general?