You may have noticed that I haven't had much luck with the NYX products I've tried so far. The Butter Gloss is fine, though the color I have isn't flattering for me. Other than that? I don't know. Their eyeshadow primer works well enough, but you can get great primers for much cheaper. I like the packaging, and I wonder if the fact that it looks more expensive than it is, and that they make products that seem to replace more expensive things, is the real appeal. But the brand isn't particularly cheap - most of it is more expensive than your typical drugstore makeup.
The Science of Chic recently reviewed NYX's Bronze Smokey Look Kit, which looks good and has nice packaging - but as it turns out, the quality, performance, and color choices of the actual products are all sub-par.
Have you found something from NYX that was really fucking good? Actually better than the best e.l.f. and Wet N Wild choices, which are a third the price or less? What am I missing? At this point, I am ready to write them off completely.
Oh, wait, the NYX Girls nail polishes are SPECTACULAR and cost $2 each. But I tend to categorize nail polish separately from face/color cosmetics.