Here is the third (and possibly final) installation of the series in which I look at the tricks packaging design plays to make you think you're getting more product than you really are. You can see the previous editions here. This time I'm going to look at a bunch of tubes of lip gloss, and holy shit, there's a lot going on here. Not one of these is without its illusion - so it took me a long time to choose which products to compare here, because every time I checked the label, I was surprised by the size. Some of these still confuse me, even when I know how much is actually in there. Let's get to it. Which of the two tubes below do you think contains more product?
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| L'Oreal Colour Caresse Wet Shine Stain in Infinite Fuschia ($10) vs. e.l.f. Super Glossy Lip Shine in New York City ($1) |
