Wednesday, March 5, 2014

So now Butter London used an ethnic slur as the name of a nail polish?

What is with these companies? If you're an American business using faux-Britishisms to market your products even though clearly no one working for your company actually understands English slang, maybe you should fucking hire someone to spend 5 minutes googling your cutesy product names. (You can read more about it here, if you're interested.)

The do seem to have immediately discontinued sales of the product as soon as it launched and people complained, so that's something. No attempts at defending it, as far as I can tell.

7 comments:

  1. Savannah ScorpionMarch 5, 2014 at 10:55 AM

    I did not know that Butter London was based in the States. So Butter London is the equivalent of the white American girl on Tumblr who is "totes British" because she loves Harry Potter, Sherlock, and Dr. Who?

    I guess there were racist assbags who were bragging abut deliberately buying the polish. Im glad to see that all orders have been cancelled.

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    Replies
    1. That's a good analogy. Yeah, lots of comments on their Facebook page along the lines of, "Who cares? Everything is going to offend SOMEONE." Well, no, only offensive things usually offend someone, even if they don't offend everyone.

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  2. At this point, I am fed up with companies using racial slurs/derogatory names for polish. I don't understand how they think it is at all appropriate. I just saw another (smaller, indie) company that used two of these types of names, blech. It just makes me reluctant to purchase products from these companies in the future.

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    Replies
    1. I don't get it either. I wonder if they get enough attention that it draws in more potential customers than it chases away.

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  3. UGH, how does that even get through however many people their names go through without someone saying, "Yo, this is a racial slur!" And, like, why would they even GO THERE? They provide definitions of all their little Britishisms so obviously they know what this is referencing and therefore they should know it's a slur.

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