Marcotte: I suspect a lot of people are wary of buying skin care products sold on TV, but they sign up for Proactiv because the ads do a good job of implying that it is better than anything else on the market for clearing up acne. Is it?
Romanowski: No. They use standard (effective) technology, but their products are not better than the stuff you could buy at Target or Wal-Mart. Anti-acne products are over-the-counter drugs regulated by the Food and Drug Administration. Manufacturers are limited in the technologies and claims they can use.
