"Cosmetic Marketing and BFF Style" from Reluctant Femme

This is a great post about the weirdly fierce loyalty some companies inspire in people. Seriously, have you ever visited the Facebook page of a cosmetics company? Especially a sort of "cult" one, like The Balm or Zoya or something.* Fans of the company will leap to its defense in response to any criticism. "Well, if you think that, then you aren't a REAL FAN of this makeup company that is trying to get you to buy things, anyway." Shit like that. Well, not quite like that. But it's somehow creepy and it always baffles me. Why should I be loyal to a company if their products or service disappoint me?  The products and services are the things that the company give me. That's their side of the relationship. Do these people really think they have a special friendship with corporations? That they love them back? It benefits them if you think that, but most companies don't care about your feelings, just your money. Just understand and accept that and you'll be happier. Be pleasantly surprised if they behave ethically or compassionately. And make friends with actual people.

*Don't get me started on the weirdness of companies whose PR or social media people give their fans cutesy nicknames in the style of Gaga's little monsters. Shudder.