Butter London Glazen Blush Gelee in Glimmer

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I love my Butter London Glazen Eye Gloss in Oil Slick (swatched here), and so I was curious about how a similar formula would function as a blush. The eyeshadow has intense glitter and dries very quickly--neither of which are qualities I'm looking for in a cream blush. And Butter London's promotional photos weren't very inspiring. (My Instagram stories commentary on their ad below.)

Actually, yeah, that is a pretty accurate photo, I suspect, if you just smeared an opaque layer of this blush on your cheek in a circle. If you want to avoid that look, like I do, it's kind of a tricky product to use. I'll get to that later.

First, the texture. It really is unusual. It's gelatinous and jiggly. I made you a GIF!