Not as Good as Gold: Review of L'Oréal Colour Riche Lipstick in Gold Addiction

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Yep. That's the title I came up with for this post. Anyway, do you ever buy something with a specific and entirely unrealistic image of it in your mind, and then feel massively disappointed when it doesn't live up to that image, even though you know it's your fault for inventing it in the first place? What happened here is that, at the beginning of the metallic lipstick trend a couple of years ago, L'Oréal released their Gold Obsessions lipstick range in the U.K. Some photo I saw convinced me that the plain gold lipstick in that collection was the one. That unlike every other gold lipstick I had ever seen, it was shiny and metallic, rather than sparkly, and opaque, rather than patchy.

So when I saw that that collection had finally popped up on the Ulta website this fall, although with the name changed from Obsession to Addiction, I decided that I needed Gold Addiction, the pure gold option. I didn't do much additional research other than to confirm that this was the same collection. I ordered it.

Then it arrived and it was sheer. And sparkly. And slippery. And patchy. Sure enough, I can't find whatever photo it was that once upon a time made me think this lipstick was going to be special. Did I dream it?

I think maybe you can see in the photo above that the fine glitter has already started to migrate off of my lips, even though I only applied the lipstick two minutes before taking the photo.

Gold seems to be a difficult color to get high pigmentation from when it comes to lipstick. When Bite Beauty teased their zodiac lipstick for Leo this year, I saw the gold bullet and was intrigued. But then swatches demonstrated that it, too, was sheer. I may be the least Leo-y Leo ever, but even I think a sheer gold lipstick is a yawn. I have certainly seen other metallics that are more opaque, even from a bullet and not a liquid formula (though they do have a tendency to be slippery). I don't know if it's the yellow--it's hard to find a yellow eyeshadow or even nail polish that isn't patchy. But then it's not hard to find an opaque gold eyeshadow or nail polish! So the possible technical limitations in play here are eluding me.

Here's a comparison with the sheer gold from Bite's 2016 holiday duos (reviewed here). Gold Addiction is very similar, just a bit sparklier and warmer. The warmer yellow gold of the L'Oréal lipstick is harder for me to wear--I can't generally wear warm yellows on my face without looking a bit sick.

Maybe Pat McGrath's new gold lipstick will be the gold holy grail, but I don't think I'm going to gamble (much more!) on it. Probably I should just finally open up the PMG Labs package I won in the Makeup Museum giveaway and play with the gold pigment. That is if I really want to have opaque gold lips, which, let's face it, is hardly an everyday look for me. This might just be a dream I should let go.

If you're looking for a sheer, shimmery gold lipstick, Gold Addiction is . . . one of the ones that exists. But it's nothing very special. Do you do the whole extra glitter and metallics for the holidays? I like the idea in theory, but in practice I'm not going to be attending the kinds of events where I'll dress up like that.