"We believe Glossier is more than just beauty or beauty products. It’s a way of life."

Also: “We’re all feminists and we’re all fired up about the movement we’re leading.”

I have to admit that Glossier's branding and products appeal to me in almost zero ways. For instance, I am neither cool nor a girl, much less a cool girl. (I am slightly curious about the skin tint, but not enough to buy it.) But this profile of the brand is interesting.

What beauty companies own what other beauty companies (from Defining Delphine)

In case you've wondered what big companies own what beauty brands, here's a helpful post laying it all out. Then you can shop who you want to shop or avoid who you want to avoid or identify formulas that are identical between brands (though don't forget that unaffiliated companies can use the same factories to product certain products!).

Something new to add to the list: L'Oreal just bought IT Cosmetics.